How can a mobile app strengthen the bond between your brand and your customers?
The connected consumer’s life has become increasingly reliant on mobile technology. Mobile apps are not only becoming more important in our daily lives but they are also being viewed as the new battleground for brand loyalty. Businesses must develop an engaging digital presence through apps if they want to retain clients and capitalize on their digitally savvy behaviour.
Customer retention is a primary goal of any expanding firm, and it has gotten increasingly difficult in this competitive industry. Increasing your customers’ interaction with your brand is a major method for increasing brand loyalty. When done effectively, a mobile app may greatly increase the value of your product or service while also increasing engagement. Brand loyalty has been linked to mobile apps because of the app’s user experience and how beneficial it is to customers. A well-thought-out mobile strategy may help you not only build a stronger brand but also retain customers and increase your ROI.
Offer personalized content
We’ve all heard it: content is everything. Apps are used by customers to meet special needs and to acquire dedicated and personalized services that are not available on a website. They want something real-time that is actually interesting. You may strengthen your customer-brand relationship by providing and delivering content that is tailored to the individual. This will make your app users feel special, motivating them to utilize it and communicate with the business while building a long-term relationship. Mobile apps not only aid in the development of strong client relationships but also create data and provide insights into customer preferences and behaviour. Track in-app activity to determine what kind of content your consumers are most interested in, and use that data to improve your sales and marketing efforts.
Communicate in real-time
Brands that do not endeavour to anticipate their customers’ demands will fall behind in a world where everything appears to be adjustable. Brands may reach out to customers in real-time with push notifications, keeping them up to date on the latest news, product releases, and special offers. Businesses may improve their marketing strategy and deliver more relevant, appealing, and profitable promotional offers by integrating insights from app usage behaviour. Keep in mind, though, that being overly intrusive will harm your brand. As a result, having a well-thought-out plan for the content and frequency of your notifications is critical. Giving your customers timely, valuable content will assist foster brand loyalty, trust, and a pleasant customer experience.
Mobile devices have changed the way people interact with brands, allowing them to communicate with companies at any time and from any location. The ability to contact firms, discover information, and provide comments is now expected. In fact, 47% of customers indicate that if they have a bad experience, they will quit buying from that firm (Salesforce). Businesses may use mobile apps to improve customer service while also attracting new clients. Brands should use in-app feedback forms to provide customers with an easy way to complain, collect relevant input, and identify services that need to be improved.
Develop a robust loyalty scheme
Customers, let’s face it, want to feel appreciated and liked by brands, and a loyalty program is a terrific method to do so. According to research, customers are more loyal to brands when they join specific rewards programs. Furthermore, more than 70% of buyers are more inclined to join a loyalty program if they can access loyalty cards and benefits from their phones, making apps the ideal channel.
Loyalty incentives for a mobile app can be used to drive more downloads, such as offering new users 10% off their first in-app purchase or 10% off their first download. They can also be used to encourage repeat purchases by giving consumers double points when they buy through your app or exclusive access to new things as a reward for their loyalty.
Doing business in the 21st century is challenging and requires a wide array of strategies and skillset. Foremost important thing is to adapt to changes around your niche and technology. Mobile applications are getting popularized among many business sectors and have been proving well and truly for enhancing the digital presence of businesses with increased customer loyalty.
As a matter of fact, it’s the best time for you to get one developed for your company too.
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Building the brand for your app
Answer the definitive questions for building up any brand:
- Who is going to use your app and why are they going to use it?
- What is the USP of your app? What makes it unique in comparison to your competitor?
- What is the look of your app? What message are you trying to convey to the consumer with logo, colours, illustrations and overall design?
- What feelings and emotions of consumers would emerge through your app?
- What is the approach and tone of your app? formal or informal? Does it represent your brand and communicate with your consumer as you represent your brand?
- How will users get information about your app? What are the channels of communication between the app and the user?